How to Use Social Media to Optimize Your Fundraising Campaign

How to Use Social Media to Optimize Your Fundraising Campaign

Social media is the platform through which communication, advertising, and sharing happens now.  Statistics show that since 2012, the average number of social media platforms per user has risen from three to seven accounts.  In order to run a successful fundraising...
Managing Fundraising Expectations

Managing Fundraising Expectations

How often as fundraiser leaders have we sat in a meeting when we heard somebody say “fundraising should be easy” when discussing a particular project which is short on funds.  At the same meeting, another executive across the table chimes in and remarks that that “we...
Why People Choose Not to Give

Why People Choose Not to Give

Why People Choose Not to Give It’s difficult to imagine the kind of world we would live in if people never volunteered their time, money, or services in an effort to aide others. Without the generosity of those who give, many volunteer and nonprofit groups who help...

How to Target Businesses for Donations

How to Target Businesses for Donations Fundraising can be tricky. While you may be supporting a fantastic and beneficial cause that could change lives, it can be difficult to get people to part from their hard-earned money to help it out. When looking for charitable...