As a fundraiser, you are only as good as your relationships with your donors. Maintaining a strong relationship requires a great deal of communication and personal attention. This could entail anything from holding donor events to sending personalized emails. However, many fundraisers run into the problem of how to keep fundraising personal when the donor list continues to grow. Keeping donors engaged is key and, as it turns out, videos are a great, engaging way to say thank you for donating.
Videos have the potential to not only communicate a message, but also get people to feel emotional about your cause. The music, imagery, and theme can make people invested in the same thing in which you are invested, and therefore make them want to be long term donors. Do not be mistaken, however, these videos require a lot of forethought and work. Below are some tips to get you started on making your very own thank you video for donors.
Decide on a Theme
The theme of your video should line up with your cause, and can affect how the video is made. For example, fundraising for more personal causes may require just a phone camera while raising money for a larger cause requires higher tech gear. Once you decide on a theme, you can get to work on forming your video.
Sketch Out your Scenes
It may be tempting to grab a camera, shoot a bunch of film, and go through the footage to decide what fits best where afterwards. However, this will end up being a huge waste of time. Instead, write out a script or a storyboard, detailing what you will say and do in each scene of the video. This will allow you to see if you’re missing any vital information before filming gets started.
Tell Viewers What Happened
Thank you videos cannot just be videos saying thank you. They must detail how the contributions were used and why they were necessary. Donors are more likely to give recurring donations if they are confident their contributions are making a real difference.
For more tips on making a thank you video, check out this article from Razoo.