The True Leadership within an Organization


Being a business leader can be a rewarding experience. But it can also be filled with various challenges. At times, people have this false assumption that these individuals can fulfill the ‘hero’ role in any situation. As much as we can believe that, we need to be tangible and understand that a true leader is someone who can not only inspire motivation and action during the best times, but also admit fault and accept responsibilities during the most difficult stints. It is that sacrifice that truly represents a strong business leader. Without it, the success, the goals, and the overall vision of a company are nothing but a fade dream.

So what characterizes leadership within an organization? How can leadership take your business and company to the next level?

Let’s start off by examining the arduous decisions business leaders need to make on the day-to-day basis. For many people, they are unable to conceptualize the risk of putting thousands, maybe millions, of dollars solely on a simple deal. While it maybe difficult to imagine this situation, in reality, this particular event happens all the time. For business leaders, decisions like these are not just asked, but decided upon almost each and every day. In fact, they spend an excessive amount of time and a tremendous amount of energy making these overarching decisions for the betterment of the company. The main problem of course is the tradeoff, or ‘catch’ if you will. It is like that childhood saying: “No matter what, you cannot have your cake and eat it too.” Like this slogan, business leaders need to be well aware of the ramifications their decisions make on their company and their employees. One simple mistake could impact the livelihood of hundred and thousands of people.

Outside of decisions making, business leaders need to be reflective. For many people, they go to their jobs each and every day without a care in their minds. In comparison, true business leaders within the work place are constantly thinking of the world around them. For them, their mission is to go into their companies with the intention to resell their visions to their employees, their investors, and their clients, especially if the company is going through big and drastic changes. The one thing to note is that with any type of changes, there will always be some type of negative reception from the general public. The worst thing you can do is to ignore these cries and complaints. Instead you need to address them. True business leaders acknowledge and reflect on the weaknesses and problems of their business. They try to understand the negative perspective so that they can arrive at the most viable solution. While of course it is easier said than done, the task to inspire and reinvigorate your company’s values with new and innovative solutions is something that takes a strong amount of effort.

Now a business leader isn’t a true leader if there is no balance within authority. While you may be the boss, you want to make sure that you are respected and open-minded to your workers. At times, many directors or supervisors have been criticized to be too authoritative with their workers. This leads to low work morale and a low retention rate. To benefit your company, try and find that balance. True business leaders make sure to listen and respect their employees. Just because you have a higher title does not mean you cannot learn from those under you. Remember, a true leader is one who is humble enough to admit their flaws. To inspire action and success, you need to become more than just the authority. You need to be the voice that echoes their future.

Story of Self, How to Tell your Philanthropy’s Story


Every strong philanthropic organization will tell you that they need to have a persona, a value, and an understanding that can be translated and understood to each of their donors within the general public. While having a nice pitch can get you those little wins, you want to make sure that your story is truly representing the organization’s principles and mission in every one of your calls or presentations. This type of story telling-pitch cannot just enhance your organization’s marketing image, but also improve your fundraising objectives closer to your quarterly goals.

But what does it mean to have a good story? Isn’t a pitch a story in itself?

While that is true, an impactful philanthropic story for any nonprofit can go a long way in changing and shaping the essence of an organization. Simply telling people the problem and asking them to donate is not enough for them to be sold. Instead, it takes a strong commitment in developing a relationship with the crowd to truly steal the show.

In many ways, I call this the story of self. In any philanthropy, you need to establish your identity. While highlighting numbers and grow will play a necessary role in proving your philanthropy’s mission, you also have to be cognizant that you are talking to people. Because of this, you want to make sure you are meaningful and intentional. Having that level of control and confidence is the first step in establishing your presence with the person (or crowd). Once you are able to greet them with an informative background pitch on yourself, you then want to highlight the problem.

When highlighting the problem, the best way to sell it is by tapping into the emotions. At the end of the day, your nonprofit does incredible and meaningful work. But to show them that work, you unveil the true world around them. For any layperson, they are aware that there are various social problems going on in the world. The only difference is that they only know the surface. To enhance their understanding, discuss the ever-growing social problem your organization is fighting against. Go in detail by highlighting a particular story that you know that they can sympathize with. Then drive it home with both the passion and ever-growing facts that this problem can have if we do not stop it today. By organizing your story in that way, you will be able to affectively and informatively highlight the ins-and-outs of your social problem.

Once they are able to comprehend the issue, start by introducing your philanthropy’s work and your overall mission. At times, you may require you to spell it out for them. But to showcase the large extent of your nonprofit’s impact is something that can open their eyes. Be specific if you have to. The more detail you can give them, like a personalize story, the better.

Then end it with a close and thank them. Now, for any fundraising campaign, you wan to make sure you have a logistical system that can consolidate all of their personal information. This can be a sign-in sheet, sign-in cards, or a more tech version of the two so that you can contact them even further. Be sure to note how and where they can donate and support your organization.

How to Improve your Fundraising Brand


In the nonprofit sector, we strive to communicate with donors in the ways that they prefer. In fact, because of how vital branding has become to the overall success of reaching a fundraising goal, many NGOs and nonprofit organizations are transitioning their efforts in improving and reinvigorating their organization’s brand each and everyday. To do this successfully, an organization, first and foremost, needs to understand and comprehend the importance of branding.

To start, branding is not just a logo or a name. Instead, it is the face, the voice, and the reason for your entire organization. In crux of the matter, it is the necessary tool needed to grow and develop your business in both reaching and expanding its fundraising goals and awareness each and every quarter. Because of its importance, one question does come to mind: How can I create and establish a strong, effective, and consistent branding campaign in order help with my organization’s fundraising efforts?

To put it simply, it all comes down to strategy. While NGOs may have a different purpose than for-profit businesses, there are various branding strategies that your organization can utilize in order to market and improve its brand to the general public. Below, I have highlighted five helpful branding tips you can apply for your fundraising campaign. While, these tips may not guarantee financial success, they can help forge new relationships and strengthen ones you already have.

1. Differentiate your Message

When highlighting your message of your nonprofit organization, you want to make sure you are coming across both authentic and professional. Start off by asking yourself WHY people should give and donate to your organization instead of others? That is essentially the question that will drive differentiation. While it is great that there are so many nonprofits trying to tackle various social problems going on in the world, you also have to be cognizant of how their support can impact and transform your entire organization. To help differentiate yourself, start off with your story. Ask yourself how did your organization get there and why you do the work you do.  From there, discuss your methods, your solutions, and most importantly your goal. For this to be affective, make sure you are honest about your work. The more transparent you can be, the stronger and more unique, your message will come across for each and every one of your donors.

2. Personalize your Organization

Believe it or not, many philanthropic organizations are criticized for being dishonest or untrustworthy. For some, it could be because of an image problem. For others, it could be because of a specific situation. Whatever is the case, make sure your philanthropy centralizes their brand in a more personalized humanistic approach. To do this, highlight your stories. For many NGOs, they try to leverage their stories as marketing pitches. Rather than make that mistake, continue to present your work with honest successful stories that include your efforts, your goals, and your overall financial mission. At the end of the day, people who donate want to make sure their money is going to go to something bigger than themselves. Show that their donations are by highlighting those impactful wins.

3. Recruit Volunteers to Brand

Whether you are a thriving NGO conglomeration or a small startup philanthropy, it is incredibly important that you leverage all the help that you can get. With that being said, be sure that your philanthropy is recruiting various volunteers. These volunteers can help market and brand your mission both on the streets and online. One way to make this effective and productive is by creating actionable objectives you would like your volunteers to hit such as putting up fliers, giving speeches, or providing maintenance on various popular social media platforms. By giving them that sense of responsibility and urgency, you will be able to reach an even stronger crowd, while also igniting the passion and work culture for your volunteers.

4. Sympathize your Brand

For any successful philanthropic brand, you want to make sure you are able to tap into the emotions to drive supports and donations your way. This works hand in hand with relating the message to the entire population. To do this affectively, assume the perspective of the donor. Understand what can necessarily impact them to a point where they will donate. This can be driving the perspective of the victim or highlighting the negatives of a natural disaster. Whatever is the case, make sure you leverage emotions as much as possible.

5. Associate your Symbol with your Motto

When we think of Nike, we think, ‘Just Do It.’ When we think of Teach For America, we think of ‘One day, all children will have access to an excellent education.’ For your brand, you want to make sure you can associate your name, your symbol, and your motto as one. To do this affectively, make sure you are able to highlight an appeal image and message that people can understand. Then be consistent. The more frequent you are using the phrase, the better.

How to Improve your Digital Strategy


With the rise of technology, streamlining nonprofit campaigns that are more mobile friendly and technologically up to date is now more than ever one of the biggest priorities for any type of fundraising strategy. Just take a look at how various organizations such as the ALS Ice Bucket Challenge were able to both advertise their message and increase their donations in just a short period of time. It wasn’t anything by chance. Instead, it was done through a fun concept that was able to attract a wide group of people including business leaders, celebrities, athletes, and political figures all around the world.

If you are looking to illuminate the future of your fundraising, you need to begin strategizing innovative and effective ways in how technology can raise your mission of your organization and your donor listing. At the end of the day, technology has advanced greatly to connect a wide range of people. To leverage this, I have provided various tips in how to you create your digital plan of attack.

Think Mobile! Use the Power of the Tablet!

One of the biggest assumptions you need to veer away from is that people are more willing to use their computers than they are their phones or tables. You can even go as far as to say that more people, especially elders, are illiterate when it comes to that type of technology. Regardless of the statistics, you as a fundraising strategist should never rule anything out. Studies have shown that in recent years, older users have proven to be very adaptable when it comes to newer technology and are just as likely to donate online as their younger counterparts. To enhance this, make sure your website or donor application is fast and easy to navigate. Unlike a computer, mobile phones and tablets may have problems accessing particular sites because of the speed and technological logistics of the site. To alleviate this problem, make sure you are able to test out your product and sources through any type of mobile technological device. This will help you identify any holes for online donations.

Make your Site User Friendly…Cut out the Fat!

When catering to any audience, the ideal goal is to strike a happy balance between the websites logistics aesthetics and its user-friendliness. For the design itself, you wan to be particular about every detail. To help with this, think like the user. Make sure the site is set up so that the ‘donation’ button is seen at the top and bottom of the page so that they do not miss it. In addition, try to keep it simple yet sleek. That type of design allows your site to be user-friendlier, but also faster. For a strong website, make sure you have the following pages:

  • About Page
  • History / Mission and Goals
  • Donation Page
  • Contact Page

Now, talking strategically, when it comes to driving conversions, make sure you are prominently featuring all of your most common actionable functions. Make sure the ‘donate’ button is clearly visible on each and every page. You want to constantly remind your user of the option to donate or volunteer.

To learn more about how to enhance your sites, please click here.

Don’t be Lazy…Make sure you optimize the Social Media Side!

Since the early 2000s, social media has grown dramatically and has persistently established its presence on almost every organization, business, and corporation in the world. While developing a social media strategy is a must for nonprofit organizations, it is important that you tailor your efforts in improving your online presence. This include the following social media properties: Facebook, Twitter, LinkedIn, and Instagram. Having these connection will not only allow you to showcase your work and your organizations mission, but also the work and efforts that other people can do by donating to your cause.

Remember, the most important thing to note about designing a strong, consistent, and accommodating digital experience for your foundation is that you do not compromise on the standard and quality of your campaign. By leveraging clean designed websites, strong social media platforms, and accessible options, you will be able to share the interest and engagement of your work today and your work in the future.

How to Engage your Volunteers for your Non-Profit


While a big push for many non-profit organizations is to gain and increase the necessary financial donations from donors, a huge focus that NGOs should also invest in are their volunteers. Volunteers, especially for those in the non-profit sector, are vital factors in cultivating the overall environment and work culture at the office. They serve in many capacities within these organizations by contributing their time, energy, talents, and endeavor in promoting and highlight the overall goals that the organization tries to accomplish each and every day. Without their help, many non-profits would not be able to promote their positive mission on a grander scale.

So what do volunteers contribute to the office? How can they be the game changer in promoting the image and brand for your mission of your non-profit organization?

To start, we have to understand the service that these like-minded individuals invest at your company. For many volunteers, they are generally enthusiastic people who want to be apart of something bigger than themselves. While their reasons may differ, the quality and end result will always be the same. For some, they serve because of the mission and core values of the company. For others, they assist because of their own conjectures for social justice. Whatever is their reason, the help they serve provides new insights, energy, and assistance to whatever extra work is needed at the office to make the daily operations run smoother.

Because of this, it is absolutely vital that you cultivate a vibrant and efficient working environment for your volunteers at your organization. The work they will do will not just create and support your employees, but also maximize the values and mission of your NGO.

To start off, make sure you provide professional and relevant task for your volunteers. Volunteers want to feel useful. They aren’t just looking to staple papers and get coffee. Instead, they are looking to connect with the work based off of their own particular interest and skills. To get the most out of your volunteers, make sure you know their personal and professional strengths. Knowing their skills will help generate maximum volunteer productivity. In addition, it will cultivate motivation and interest for any task that is assigned to them.

Now, one of the biggest mistakes you do not want to make with your volunteers is to misinterpret your own standards. Typical volunteers range between 16 to 23 and 35 to 64 years old. To put this in a more tangible perspective, these individuals lead very busy and active lives. When structuring your volunteering program, consider the timeframe and task needed for each individual. Create this understanding that there is a time and skill restraint for each person. Anything overly hectic can not only hinder their performance, but also impact their motivation to continue the work. Instead, provide your volunteers with task that you know they can accomplish without the help or assistance of your employees.

Last but not least, make sure you recognize these volunteers for their work. Like in any job, people like to be acknowledged for their contributions, especially when volunteering. Make sure you respond accordingly to their actions and appreciate them for all of their efforts. Who knows, they could be your next big donors in the future!

Strategy for Fundraising

The Strategy Of Chess

In today’s volatile economic environment, charities need to continuously reassess their abilities to generate future funds. Like it or not, change is inevitable. The ability to adapt to relevant strategies and introduce innovative successful tactics will be the game changer for whether or not your charity or cause is able to hit their financial goals.

So how do you do this? What strategy planning should be utilized to help enhance my fundraiser?

The first thing you need to understand is that you cannot become too reliant on government grants. As much as these grants can give you a head start in setting up the foundational aspect of your charity, it cannot be the only financial game plan in keeping your organization afloat. For you to expand, you need to venture into new tactics that go beyond the austerities of leads or former donors. Instead, you need to constantly internalize, reflect, and revamp your system so that it can keep up within the tough climate that is fundraising.

Begin by looking at your organization holistically. Strong, successful, and effective fundraisers are powerful in their own right because they are still able to both engage with their previous donors and reach out to new donors year after year. To keep that continuous momentum alive, you need to understand what the problem is. Ask your team the following questions: What is your cause? What are your goals? How will these donations aid with supporting your causes? What happens if you do not meet your financial goals? Why is your organization qualified to tackle this problem? By asking yourself these overarching questions, you will be able to externally focus on any weaknesses you are seeing within your campaign.

Once you have internalized the strengths and weaknesses of your foundation, now you can begin to analyze the necessary steps for a successful campaign. Start by reviewing the numbers. Look at the statistical metrics of how your donors and donations grew or fell within the past three years. Even go as far as to analyze it on a meticulously month-by-month basis. By analyzing this information this way, you will be able to see your charity as a business. In addition, the numbers themselves will give you a variety of different levels to structure an efficient and effective attack plan that can further benefit your cause within the next up and coming months.

When building your attack plan, make sure you continue your research by identifying the specific donors you plan on targeting. Yes, as you can see, research will be a constant role in developing your fundraising campaign to its fullest. For this particular research, you are now looking at the market instead of your campaign. This will allow you to find new and exciting sectors that are looking to support your organization to the fullest. Start off by researching your current donors and their businesses. Ask yourself why they are affiliated with your foundation and what groups they are associated with that you can connect with them. This internal system of connections will allow you to tap an untouched market that can be incredibly fruitful in the future. Once that is done, incorporate a strategy of how you will reach out to them. Will it be by email, word of mouth, or through an in person presentation? Whatever is the case, you want to make sure you are well prepared. That means tailoring your pitch and your presentation (PowerPoint) to that specific organization. The more centralized and specific your cause is to an organization, the better opportunity you have in gaining new donors.

After the restructure attack plan, go back to see how well it worked. If it was successful, great! Continue the strategy and the overall process again. If it wasn’t, reflect upon what was its weakness and what you and your team could have done to improve upon it. Remember, the only way to see this continuous success is by understanding your campaign’s flaws and adapting to any changes that can lead you to your future financial goals.

Two Sides of a Coin: Salespeople and Fundraisers


When it comes to fundraisers, we try to differentiate ourselves from the cliché salespeople that we all know and loathe. However, as much as we can dichotomize the two professions, we have to understand that there are some strong similarities within both fields that we simply cannot overlook.

In an interesting Harvard Business Review piece titled, What Makes Great Salespeople, I could not help but correlate the two professions. Whether it is from the operational side or from the internal visions, salespeople and fundraises work are simply two sides of the same coin. While the end goal for each job may be different, the mentality and work ethics involve is incredibly similar for both positions.

Let’s start with customer engagement. As a salesperson, their job is simply not just to sell their product to their customer, but also to engage with their customers on various factors. This includes educating the customer on their products and services, talking with the customer, interacting with the customer’s account, and last but not least evaluating and researching the customer’s campaign. Similar to salespeople, we as fundraisers look to provide strong customer engagement in both educating them about the service and what their funding can do for our particular cause. In addition, fundraisers look to engage with our customers both short-term and long-term so that we can establish a stronger relationship for future philanthropic campaigns.

Outside of customer engagement, another trait both salespeople and fundraisers share is large internal network. For salespeople, they look into three different categories. The first is a more general aspect, which includes the overall number of relationships within the company and the time and effort spent interacting with their colleagues and their network. Their second refers to their support resources. This includes the set of metrics that focuses on relationship building within the support staff and sales specialist. Last but not least of course deals with management, where a set of metric concentrates on relationships built between the heads of the division and the salespeople on the floor. Similar to fundraising organizations, fundraisers look to have this general, supportive, and managerial relationship built to allot for successful donor campaigns. This allows fundraisers and the overall company to streamline various content so that their donors can better understand the process and the service that the organization is providing for their causes.

Last but not least, both salespeople and fundraisers require a strong amount of energy and passion in both their communication with their customers and donors. When asking for money, whether it is for a product, a service, or a charity, the public on the other end want to talk to someone who is incredibly enthusiastic about the vision and goals of their business. This allows for stronger customer services, well-developed visions, and long lasting customers

From these three principles’ alone, we can clearly see the similarities and resemblance that both professions share in order to be successful. While there are many more traits that we can compare, we can thoroughly understand that in order to be a strong fundraiser, you need to be a strong salesperson. Only then will you be able to see the success necessary for your cause to grow.

Fundraising 101: How to Write a Fundraising Email


Raising money online can be an incredible deal breaker for your fundraising campaign. Most charities use their websites, emails, or some social networking properties to both ‘reach out to’ and ‘stay in touch’ with their donors. But one of the biggest overarching problems with these campaigns is that they are not raising any significant revenue that they would like to with these online platforms. To go even further, many organizations feel that they are investing a large amount of time, money, and effort for only a small financial return.

To prevent this from happening, I have listed FIVE huge tips to help aid your online fundraising efforts through email. While it many not be easy, it will give you the opportunity to optimize your chances in developing that impact that you would like to have as if you were talking to them face to face.


1. Create an Impactful Story

In your email, the first thing you need to address is your story. Whether it is through a short five-minute video, a small slideshow presentation, or a quick and detailed paragraph, your story will be the cornerstone and foundation for launching an efficient and effective fundraiser email. In your story, you want to make sure you are highlighting the problems and your potential solution. Remember, the most impactful stories are those that pull at the heartstrings of their readers/viewers. Try sympathizing your story enough to get them to listen. Once you have them listening, you will be that much closer in reaching your fundraising goal.

2. Talk About Them

Once you have discussed the overarching story, start making the email about them. Use the second-person narrative of ‘you’ such as ‘you can’ or ‘you will make,’ as the sayings of your email. This will allow them to understand how much of an impact they can have with just a simple donation. For this to be effective, continue to pull on the heartstrings about how transformative of a change they can have by donating to your cause.

3. Talk about the Logistics

When it comes down to it, many people appreciate a quick and easy service. This should be duly noted in your email. Here, be sure to iron out the overall logistics. Whether it is the amount you are looking for or how they can donate, all of this information should be noted for people to follow. If there is at any point in the email where you think people can get lost in the detail, continue to simplify it. Remember, you do not want to make it hard on them. Do whatever it takes to make it a pleasant experience as possible.

4. Discuss What the Money will be used for

When it comes down to it, you want to note what a donor’s donation will be used for. Whether it is for production or for research, make sure you note that! Many people want to know that their money is going to something impactful and life changing. By discussing what each donation will do, you will be able to reassure them that their decision to donate is the right one.

5. Ask Throughout the Email

As a marketing aspect, you want to make sure you the concept of ‘donating’ is in their minds. To do this effectively, make sure you ask three times in your fundraising email. Do not do this by just repeating the same phrase over and over again. Instead, give them options such as visiting your site to donate or learn more about donating. In addition, spread it out throughout the email where the person can see ‘donate’ at least once in the beginning of the email, middle of the email, and end of the email.

Three Main Goals You Should Know for your Fundraiser

o-GOAL-SETTING-facebook The world of fundraising and charities has long been shrouded in obscurity. While many of these foundations will boast of their transparency, it can oftentimes be too difficult to see whom the funds are for, where they are going, and what impact that they can have on the actual cause. We saw this back in 2010 with Mark Zuckerberg’s generous $100 million dollar donation to Newark Public Schools. I’m not saying we should stop donating. Instead I am saying that fundraisers, nonprofits, and charities need to be more visible and informative for the why, where, and what questions people will ask when donating for a cause.

At the end of the day, donors like to be reassured that their generous donation is making an impact on an individual’s life. That being said, below, I have laid out three main goals an organization should know for the betterment of its future. By internalizing these goals, you will be able to communicate and translate those numbers to understandable concepts for donors. Remember, the more informed they are, the more comfortable they will be to donate to your cause.

Know the Total Amount of Money Raised and Why

This is usually straight forward, but at the end of the day, you want to translate those numbers to something more understandable and comprehensive for the public. To do this, think backwards. By backwards planning, knowing your goal amount and creating steps to get there, you will be able to not just strategically plan for your goal, but also explain why you need that specific amount to various donors. At times, you will be looking for more lucrative donations. For this to happen, you need to be able to discuss why you need that amount and what that amount can do for your organization. We see this in shows like Shark Tank or on social media with GoFundMe promos. Make sure you know the desired amount and what it will be used for in the future. The more detailed you are the better.

Know the Number of Donors and Renewed Donors

The success of your fundraiser depends on just on the financial aspect, but also on the donor side. Make sure you know the number of donors who donated. You can do this monthly, quarterly, or yearly. Either way, you will be able to tract the overall system and progress your fundraising is doing and translate that back to the customer. The higher the donors, the better your charity looks to the public.

Know the Number of Renewed Donors

In addition to knowing the number of donors, make sure you are also aware of the donor retention rate. If you find that your retention rate is high, then that is definitely a fact you can capitalize in closing a deal for potential donors. One thing to note, renewed donors often increase to the cause. Many people find that type of commitment important before making donations on their own. Know this information and utilize it to its fullest.

The FIVE Failures of How to Lose a Donor


Screen Shot 2015-12-23 at 5.35.25 PM

Have you ever wondered why people donate to a particular cause or organization? What about why they continue to donate each and every year? Usually, those moments to donate are often unplanned and unscheduled within your life. Regardless of the cause, when a person donates, the gift itself is meant to be bigger than the purchase. So what compels people to donate, especially those who donate year after year?

The answer is simple. People give because they want to be bigger than themselves. They see these donations not just as a way to give back, but also a way to impact another life. As a fundraiser, it is your responsibility to provide that donor with excellent customer satisfaction, especially one that they will remember. By providing this great experience, you will be able to reaffirm their decision to continue their generous relationship with your organization within the future.

However, many charities and nonprofit organizations seem to lose out on the opportunity to retain previous donors. This can be extremely problematic if the trend continues. Think of this as a leaking bucket full of water. No matter how much you put in, there will always be an X amount going out. To grow, you need to treat your organization like a business. I am not saying that you have to run the industry like a Wall Street banking firm. Instead, you need to treat each donor with high quality customer interaction. Below, I have shared FIVE of the biggest mistakes an organization can make with their donors. Make sure you do not fall within these pits. Any of these mistakes can be a huge red flag for your organization and loss opportunities.

1. Failure to Communicate

One of the biggest mistakes an organization can do is not reaching out to their donors. Failure to communicate to these individuals can capitalize your relationship with them in the future. Keep your organization in the front of their minds by updating your sites, sending emails, and reaching out to them in any other appropriate manner, you will be able to stay in constant contact about how their donations are truly transforming the cause for the better. In addition, try and be personal in the emails. Yes, this can be meticulous, especially if you are dealing with a large number. But the more personal you are, the strong your relationship can be in the future.

Screen Shot 2015-12-23 at 5.36.02 PM

2. Failure to Thank Them Well

There is nothing worse than donating to a nonprofit or charity and never being thanked. Many people donate to these causes because they either value your beliefs or bought into your vision. Because of this, it is vital that you reach out to every individual and provide him or her a strong thank you letter. Make sure you are personal. The one big mistake big charities and nonprofit organizations make is that they usually send out a very generic thank you email. When writing your email, go a little bit in-depth of their reason and what you will be expecting to see from their donation.

3. Failure with Efficiency

In any organization, the logistics and efficiency need to be on point. Every meticulous detail from the way your employees talk to a customer to the way the donor’s donations are handled will be vital in attaining and completing the transactions. Oftentimes, people will donate because it can be a simple and easy process. Make sure this is exactly that. Any barriers or hoops a donor will have to jump through will usually end with them being frustrated or worse, them canceling their donation. As a manager or business leader in your nonprofit organization, take a look of the day-to-day procedures of how people handle calls and donations. If you can find an easier way for the transaction, try implementing it within your system.

Screen Shot 2015-12-23 at 5.36.42 PM

4. Failure to Pay Attention

In order to keep that retention high, make sure you get to know your donors on a personal level. Know the live events that are happening and plan accordingly. In addition, be either sensitive or aggressive with that campaign. Depending on who they are, he or she may be an individual who likes to get monthly updates. If you do find these overly enthusiastic donors, make sure you are reaching out to know. Get to know their reasons, beliefs, and stories of why they are so passionate and try and find events or opportunities in which they can spend their time being involved. By doing this, you will be able to build a strong and sustainable relationship that can last for years to come.

5. Failure to Reach Out Again

Oftentimes, when asked, donors need to consult with their families or their financial planners before making a decision to continue. Make sure you reach back out to the donor if you have not heard back from them within a week timeframe. It is your duty to follow up and engage with them about continuing their impact. If they do seem hesitant, remind them why they gave in the first place or switch them to a lower tier package. At the end of the day, it is not about the amount, but about the relationship you can continue with your donor.