Social media has become a double-edged tool suitable not only for socializing but also helping in the coordination of non-profit philanthropy. When pursuing the use of social media for online fundraising successfully, emphasis should be put on ensuring that the right etiquette and formalities are applied. That being said, there are certain do’s and don’ts that should be observed in your practice of raising money through online fundraising.
Engaging the audience directly
The first step in successful utilization of social media for online fundraising is to engage the audience in a direct and clear manner. Clarity, in this regard, comes in handy in making sure the audience can easily identify the intention of the fundraiser and how the proceeds will be utilized. Other items that should be communicated in the social media post include, how to channel the donations, the projected deadline for submitting the donations, and how much of an impact an individual’s donation would be towards achieving the specified goal.
Don’t Over Push
Etiquette should be highly emphasized when creating social media communication. Regularly updating your online users is an important part of stewardship but avoid going overboard with too many communications. The language you incorporate in your posts should be professional and aspirational enough to appeal to the reader.
Bombarding your readers with multiple emails, posts, and messages would have an opposite effect on the targeted audience as they could turn into non-donors. The language you incorporate in your posts, on the other hand, should be professional and polite enough to appeal to the reader. Overly polite language with a begging tone should, however, be avoided at all cost.
Work with an ambassador
Fundraising ambassadors and sponsors come in handy in helping to convince other people to give to your organization. When setting up and running an online fundraiser campaign, you should strive to work with a respectable and popular ambassador who will help spread the word and establish credibility for your fundraiser. Working with popular artists, companies, or well-reputable individuals in society helps draw the attention of more prospective donors.
There are significant opportunities in implementing a plan for using social media to improve fundraising. A well thought out and organized plan effectively communicates with your constituents and helps drive important fundraising for your organization.
Highly successful fundraising leader with nearly $5 billion raised
- Fundraising professional with 30+ years of significant higher education and healthcare development experience
- Significant track record of increasing philanthropic support
- Directed three major fundraising campaigns
- Nearly $5 billion has been raised under his leadership
About Matt Kupec
Matt Kupec is a fundraising professional with 35 years of significant development experience as the chief development officer at institutions in higher education and healthcare. Here is just a sampling of what has been accomplished under his leadership:
- Nearly $5 billion has been raised to support people, programs and facilities
- He has directed three successful major fundraising campaigns
- The Carolina First Campaign at UNC-Chapel Hill was the 5th most successful university campaign ever in US history.
- Development programs have been recognized as being among the finest in the country.
- Secured many seven and eight figure gifts, including four $50M+ gifts
Matt’s leadership style has been shaped by the many experiences in his lifelong journey as a professional fundraiser. His interactions with leaders in higher education, health care, business, government and the non-profit sector – and even his role as the quarterback of his college football team – have helped to inform his leadership style.
What drives Matt Kupec in his work is his belief that philanthropy does play an important role in providing critical resources to help an organization fulfill its objectives. Fundraising has an impact. Gifts that are secured can truly transform the lives of thousands of people. Matt sees this as a window of opportunity to really make a difference in the world we live. This mentality and vision shapes his overall passion and work ethic each and every day.
One of Matt’s favorite quotes about team playing within an organization is that “when you want to go fast, go alone. But when you want to go far, we must go together.” And you’ll see throughout his experiences, Matt Kupec has always been a champion that team building may be the most important part of developing a very successful fundraising program.
The really wonderful aspect of fundraising is that you learn lessons each and every day. Dealing with donors, volunteers, development staff, and senior management is a work in progress. It has to be cultivated, nurtured and cared for each and every day. How well you succeed in addressing all of these areas will be the answer to what “culture of philanthropy” you are able to establish within your organization. And the stronger that culture, the more successful your fundraising program will be.
The Early Years: Educational Experience
Matt Kupec has always been a leader throughout his life. Born and raised in Syosset, NY on Long Island, he enjoyed a prolific high school career as an outstanding student-athlete. A three sport star – football, basketball and baseball – Matt earned many honors and awards including prep All-American in football where he led his Syosset HS football squad to an undefeated season and #1 ranking as the top High School team in the entire New York state.
With many full scholarship offers to choose from following his successful football career, Matt Kupec chose to accept a full scholarship to attend the University of North Carolina at Chapel Hill because of its high academic standing and strong football program.
At UNC, Matt was the starting quarterback for four years and led the Tar Heels to bowl games in three of the four seasons. He was named Most Valuable Player in the Liberty and Gator Bowls.
Matt set 19 season and career passing records while a UNC quarterback. In fact, two of those records – most consecutive games throwing a touchdown pass and most wins as a starting quarterback – remain standing nearly 40 years after his playing career. Matt earned a reputation for being a “winner” during his UNC career.
About this Site
$390 billion was given to charities in the United States in 2017! Yes, $390 billion! These dollars came from individuals, corporations and foundations to non-profit organizations. Fundraising continues to become more important for all charities throughout the land due to ever increasing pressures to increase revenue. On this site you will find articles, blogs, and informational videos that can help you in your journey to build a fundraising program that is providing you with the philanthropic resources needed to help your organization meet its ambitious goals.
“If you want to go fast, go alone. If you want to go far, go together.”